Thursday, 2 December 2010

Direct Mail

My direct mail is very similar to the one used for the restaurant Nandos. Basically every time you visit Yo! Sushi for some grub you will receive a stamp. By collecting these stamps you will receive free dishes at certain stages. The chosen free dish all depends on the colour you have reached. 

This loyalty card gives you something back in return for your loyal visits to Yo! Sushi. The card consists of two 85mm x 55mm panels side by side which will be folded once printed. The card will be printed back to back. The front and back pages deliver the aim behind the direct mail and the inside pages are where you will build up your stamp collection.

These cards will be given out at the main Yo! Sushi branch and will also be delivered through your letter box as a piece of direct mail.

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