Friday, 7 January 2011
Throughout this project I have developed my skills in the design application Illustrator more than I have in any other project. I have enjoyed the decision making process and creative side of this project, as it has broadened my concepts on new ideas.
Overall, I think the artistic style and theme I have chosen for my re-branding of Yo! Sushi fits the target audience perfectly, with its young and quirky visuals. One of the tasks we was given to complete was to choose a target city for the re-brand. I decided on situating my concepts around the city of
, as it is well known by everyone. Staying away from the traditional London image I decided on pushing the boundaries and went down a similar illustration route, influenced by illustrator Jared Nickerson. I think I successfully managed to pull of this certain style in my illustrations and still keep the iconic landmarks of London recognisable. London
My menu, wine bottle designs and direct mail all contain a strong corporate identity, keeping the re-branding of Yo! Sushi powerful and eye catching.