Thursday, 2 December 2010
My direct mail is very similar to the one used for the restaurant Nandos. Basically every time you visit Yo! Sushi for some grub you will receive a stamp. By collecting these stamps you will receive free dishes at certain stages. The chosen free dish all depends on the colour you have reached.
This loyalty card gives you something back in return for your loyal visits to Yo! Sushi. The card consists of two 85mm x 55mm panels side by side which will be folded once printed. The card will be printed back to back. The front and back pages deliver the aim behind the direct mail and the inside pages are where you will build up your stamp collection.
These cards will be given out at the main Yo! Sushi branch and will also be delivered through your letter box as a piece of direct mail.
Here are a couple of wine bottles that I came across in my research. Both these designs are very unique and show that wine labels and be made to look fun and creative. I was drawn towards the bottle designs that were covered in illustrations, as that is the look i have chosen for my wall mural. On both bottles the illustrations wrap around them, I may take this into consideration when applying my illustrations.
My Wine Bottle Designs
First attempt of wine bottle designs
Top of the bottle lids