Wednesday, 29 September 2010

My Illustration - London Eye

After the process of constant rough sketches and designing on Illustrator i have created my first illustration (uncompleted). Playing on the name "The London Eye" i have made the main focus of the illustration be revolved around eye balls. 

To make the illustration feel more quirky, i decided on giving the character a pair of sneakers. This should hopefully help it appeal more to the target audience, 18 - 25 year olds.

Following the fun and random illustration work of Jared Nickerson. I feel as though this style of illustration is defiantly the right route.  It also gives me the opportunity to be extremely creative and imaginative with my ideas and thoughts.

Chosen City

London is the city that i have chosen for my Yo! Sushi restaurant to be situated. I was very close to doing New York or Paris, but decided on staying British and doing the capital city. 

These are a few "top of the mind" branding examples for my chosen city.

  • London Eye
  • Big Ben
  • Houses of Parliament
  • The Gherkin
  • Red buses/phones
  • Tower of London
  • The Queens Jewels
  • London Underground
  • Buckingham Palace
  • Fire of London

Now that i have decided on the illustration style and city my Yo! Sushi will be situated. 

Time to get designing!

Jared Nickerson - My chosen Illustration style


Flicking through The Computer Arts magazine i came across an Illustrator named Jared Nickerson. The quirky sense of humour and unique characteristics of his work caught my eye instantly, giving me the inspiration in which i was looking for. 

I love the way in which he picks out everyday objects and creates them into a character, giving it humour and expression.

I think that this style of illustration would work great along side the identity of Yo! Sushi, as its playful, young and fresh. The typography in his work could also be used on my wall mural, as it connects well with the styling of the Yo! Sushi logo. 

Although i like the black and white version of his illustrative work, i think that the vibrant colours used in the piece above would best suite the Yo! Sushi brand and its target audience.


Jared Nickerson is not a one trick pony. His illustration work varies in style and detail. Below is an example of how detailed his illustration work can be.

His work can be seen on 

Jared Nickerson also mixes typography with his illustrations. With the typography below he has took the illustrative pattern used on the previous image and then filled the typography in with it, making it connect nicely with the illustration. 

After viewing this typography it has given me the idea of having my type for "Yo! Sushi London " to have the illustrative background of my wall mural as its filling. This will then connect the extended logo and mural together.

Monday, 27 September 2010


I have began researching into certain Illustrators, who's work i find eye catching and inspirational. Looking at each ones own individual and unique style i hope to gain some thoughts and ideas on how to design my wall mural for Yo! Sushi. 

Jon Burgerman

Good wives and warriors

These are just a few of the illustrators i have looked at so far. If you know of any others that i may like please leave a comment.