YO! Sushi Menu

Rather than going for the standard A4 menu size, my menu consists of seven individual cards that will open out to make a fan like pattern. These will be secured to one another by a rivet like device in the top left hand corner of the menu.

My Yo! Sushi interior

Here is a sneak preview to how the layout and colour scheme of my Yo! Sushi interior will be designed. My wall mural will stretch across the entire back wall, becoming the main focus in the room. Small individual parts of this mural will then break off, spreading around on to other walls in the restaurant.  To make up for the loss of colour in my wall mural the furniture will become vibrant and modern, adding to the playfulness of Yo! Sushi.

(colours on the bottom image are not for definate)

Final Wall Mural

Wall Mural - Second attempt

Wall Mural - First attempt

My wall mural is built up by the individual illustrations that i have designed. These have then been duplicated, creating a fun and eye catching pattern. I am pleased with the overall look and think that it would fit in well with the Yo! Sushi style with its uniqueness.

In my previous posts I have said that my mural will be vibrant in colour. This I think is going to change as the mural in black and white looks just as powerful as it would if in colour. I have tried out some of my illustrations in colour and think that it would make the mural look childish and to cluttered.

Below are some examples of my coloured illustrations.

More of my illustrations

Since my last blog entry I have been developing ideas for my wall mural.

Big Ben

Just like the illustration I did for the London Eye, I have played on the the name of the London landmark called Big Ben. Straight away my first thoughts was to turn it into a character with power and strength. To show this I decided on adding a pair of muscle arms and a large, heavy chain around his neck. This all connects very well together and shows a sense of  power. I wouldn't mess around with Big Ben if i was you.

Tourist Camera

Tourists in London go photo crazy when sight seeing around the city. So i decided to play with this factor and make the camera home to a small, photo thirsty monster. This monster is hidden away inside the camera lens where you can just see it's wide eyes and razor sharp teeth. I then decided to give the illustration a pair of zombie like arms to go with the whole monster theme. I think this works really well and completes the illustration.

Theatre Masks

London is well known for its theatre plays down at the Westend. To show this i went straight for the traditional theatre masks, showing the emotions of happy and sad. I wanted to emphasis on these emotions, so made the facial features more distinctive. I then decided on  placing a tear drop underneath the eye of the sad mask to emphasis the emotion. This further developed into me giving the tear drop a character of its own, making it to have the sad emotion on its face. To balance the illustration out i then added a small sun underneath the eye of the happy mask to emphasis the emotion of happiness. 

With this illustration i was thinking of maybe adding two hands at either side of the masks. One giving the thumbs up and one giving the thumbs down. This is because i feel as though it is missing something compared to all the other illustrations i have done so far.

Telephone Box

 I wanted to step away from the tradional looking phone box, so decided on turning it into an alien like creature. To achieve this I turned the phones into tenticals and gave the design similair characteristics to some of my previous illustrations.

The Gherkin

London Underground

Yo! Sushi Interior

In March 2010, Yo! Sushi re-opened one of its outlets in London at the County Hall location, after undertaking a refurbishment. The outlet then became retro themed, following the colour scheme of oranges, browns and greens. These colours were then accompanied by large oversized lamp shades decorated with the patterns of Japanese trees and swirling motifs. This interior was designed by Philip Watts Design.

Knowing that Yo! Sushi already have a retro themed outlet, i now know not to go down that route and to use an alternate scheme. The scheme that i am aiming for is a funky, modernistic and vibrant outcome, which is totally the opposite to this one.